Senior Performance Marketing Manager

Permanent employee, Full-time · Berlin

About the role
As a Performance Marketing Manager (App & Platforms), you will be responsible for driving user acquisition, engagement, retention, and monetization strategies across different channels; mainly food delivery platforms (Lieferando, Wolt, UberEats, DeliveryHero, Deliveroo) and our own app. You will collaborate closely with cross-functional teams to implement data-driven marketing campaigns and achieve business goals.

Start date: as soon as possible

You will take on the following tasks:

  • Own all performance campaigns: You will manage all performance campaigns; mainly focusing on food delivery platforms.
  • Build up our CRM: You lead all CRM efforts with a clear focus on retaining and engaging customers using our own app.
  • You own our app: You are the product owner for the LANCH app that has charted twice on #1 in the app store.
  • You acquire new customers: Together with our Head of Marketing, you define the strategy to reach the Monthly and annual targets for customer acquisition and for repeat customers (in term of revenue, orders and cost)
  • Set up scaleable reporting & insights: You will harness insights generated from audience segment research and performance marketing data to guide creative and channel strategy.
  • Use your growth playbook: You will manage multi-product/market/channel acquisition setups to drive innovation and efficiencies (ROAS, CLV etc).

About you
  • Proven experience in performance marketing and app performance management (bonus: if you have worked with a B2C app in the past)
  • Strong understanding of digital advertising platforms, including Meta, Google Ads, and Apple Search Ads (bonus: if you have worked with Food Delivery platforms beforehand)
  • Proficiency in analytics tools such as Google Analytics, Appsflyer, or similar platforms
  • Excellent analytical skills with the ability to interpret complex data and derive actionable insights
  • Experience with A/B testing methodologies and optimization techniques
  • Great background fit: 3-4 years work experience at a high-paced environment (bonus: B2C company that centers around an own app)
  • Are fluent in German and English

About us
At LANCH, we empower small gastronomy owners by giving them the tools needed to make food delivery fun again. We are building the world’s biggest virtual food court by creating high-quality delivery brands together with the megastars of our generation. LANCH is food delivery built for 2024. Backed by HV Capital, Felix Capital and a bunch of superstar angels such as the founders of FlixBus, Gorillas, Flaschenpost, Glovo, Foodspring, Foodora, Honest Food, Finleap and the most known YouTubers, rap stars and athletes of our time.

LIFE AT LANCH

  • A steep learning curve with a high career growth trajectory and massive ownership
  • Hybrid working and flexible working hours combined with a fair target salary
  • Offsite team events and regular get-togethers
  • Unique team spirit and flat hierarchies
  • Amazing 40 people team & highly experienced leadership team to learn from
  • Value-centered decision making: fast, transparent, creative and fun
  • Team offsites every 16 weeks to come together in-person & strengthen our relationships
  • Complete ownership on every level

Your application!
We appreciate your interest in LANCH GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at hiring@lanch.com.

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